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Re: The BB Image (Was Redbridge CD)( Was Vibrato)

Clair Tomalin wrote:

> how can we improve the Brass Band Image?

What has worked very well for my band is presenting "theme" concerts,
ie. choosing subject matter for a particular concert then choosing the
music to suit. Past themes have been "A Tribute to the Americas"
"Romance in Brass" (Valentine's Day concert), "A Night at the Opera",
"Andrew Lloyd Webber" etc. etc.
One mistake that bands constantly make is trying to be "all things to
all people" .... within a two-hour time slot! We advertise the concert,
drag a mixture of people along, some of whom like classical, some like
jazz, some enjoy show tunes, some will want to sing along <shudder> and
then bombard them with a programme of pieces that possibly one or two of
which will be to their liking. But at the end of the night, not one
person will have enjoyed every piece. Bands would be better off pleasing
all those people over a longer time-frame, give the jazz lovers and
evening of jazz, the Opera lovers an evening of Opera and so on. 
In a word... diversify.

One golden rule for all bands...... Don't play down to your audience by
playing garbage.

Another thing we could work on is how we advertise ourselves. How many
times do you see a poster for a concert that says "Brass Spectacular" or
"Blah Blah Brass Band in Concert"? We spend a lot of time advertising
who is playing rather than what is being played. Go into most good CD
shops and look at the classical racks; you will not find a rack for
Berlin Phil, one for Chicago Symphony, one for CBSO etc. they are all in
alphebetical order by composer. Now look at the Egon CD catalogue and
you will find Bands listed first, then a limited selection of some of
the pieces played. Band people may select this way, but Joe Public
doesn't, and probably couldn't tell the difference between Black Dyke
and Durnovaria Silver Band anyway!
What I'm saying is, music lovers are interested in the music first, then
the performer/conductor.

IMHO :)

Cheers,
Adrian


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