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Re: The BB Image (Was Redbridge CD)( Was Vibrato)

Excellent arguement Adrian.
Norm

Adrian J. Raven wrote:

> Clair Tomalin wrote:
>
> > how can we improve the Brass Band Image?
>
> What has worked very well for my band is presenting "theme" concerts,
> ie. choosing subject matter for a particular concert then choosing the
> music to suit. Past themes have been "A Tribute to the Americas"
> "Romance in Brass" (Valentine's Day concert), "A Night at the Opera",
> "Andrew Lloyd Webber" etc. etc.
> One mistake that bands constantly make is trying to be "all things to
> all people" .... within a two-hour time slot! We advertise the concert,
> drag a mixture of people along, some of whom like classical, some like
> jazz, some enjoy show tunes, some will want to sing along <shudder> and
> then bombard them with a programme of pieces that possibly one or two of
> which will be to their liking. But at the end of the night, not one
> person will have enjoyed every piece. Bands would be better off pleasing
> all those people over a longer time-frame, give the jazz lovers and
> evening of jazz, the Opera lovers an evening of Opera and so on.
> In a word... diversify.
>
> One golden rule for all bands...... Don't play down to your audience by
> playing garbage.
>
> Another thing we could work on is how we advertise ourselves. How many
> times do you see a poster for a concert that says "Brass Spectacular" or
> "Blah Blah Brass Band in Concert"? We spend a lot of time advertising
> who is playing rather than what is being played. Go into most good CD
> shops and look at the classical racks; you will not find a rack for
> Berlin Phil, one for Chicago Symphony, one for CBSO etc. they are all in
> alphebetical order by composer. Now look at the Egon CD catalogue and
> you will find Bands listed first, then a limited selection of some of
> the pieces played. Band people may select this way, but Joe Public
> doesn't, and probably couldn't tell the difference between Black Dyke
> and Durnovaria Silver Band anyway!
> What I'm saying is, music lovers are interested in the music first, then
> the performer/conductor.
>
> IMHO :)
>
> Cheers,
> Adrian
>
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--
Norm.
Music is my first love, after Jan and the billies.


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