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Marketing UK Bands in the US

To: brass-band@xxxxxxxxxxxxxxxxxx
Subject: Marketing UK Bands in the US
From: Steve Larwood <larwood@xxxxxxxxxxxxxxxx>
Date: Sun, 29 Nov 1998 14:22:47 +0000
Organization: ProActif
Priority: low
References: <19981127190916.16192.qmail@hotmail.com>
Reply-to: brass-band@xxxxxxxxxxxxxxxxxx

I had a discussion with someone "close to Dyke" (like was in it) about
this very topic just recently.  He suggested that the reason that Dyke
was so poorly attended at Carnegie is that the US marketing types had a
major problem with their name, so the band wasn't overly promoted.  So
200 in the circumstances wasn't bad (neither was it lucrative - although
I dont understand why the conductor benefits but thats another thread). 

Would a temporary name change (like the Flying Wilburys or whatever they
called themselves) have helped?

Ho Hum.  Some things don't export too well (or import).  Monkey seems to
have managed it ok though and his Trombone he left behind is doing
great!

Steve
Euphonium, Melbourne Town Band
http://www.proactif.co.uk/mtb.htm

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References:
- Re: Bands and Charitable Status
  - From: john carter

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