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RE: Marketing UK Bands in the US

To: "brass-band" <brass-band@xxxxxxxxxxxxxxxxxx>
Subject: RE: Marketing UK Bands in the US
From: Thomas Nelson <TNelson@xxxxxxxxxxxxxxxx>
Date: 30 Nov 98 09:24:11 +0000
Priority: low
Reply-to: brass-band@xxxxxxxxxxxxxxxxxx

I will have to admit the name Black Dyke Mills isn't going to go over too
well in the US. The connotation in their name isn't going to appeal to
mainstream America.  Perhaps a little change to the Brass Band of Black Dyke
Mills or something to that affect would help.  The American listening
audience is not all that familiar with brass bands anyway as we don't have
that many and many of them are if not all are volunteer and amateur.  It's
unfortunate that the audience was only 200 or so. 

Thomas L. Nelson
Instrumental Music Instructor &
Trombonist Eastern Iowa Brass Band
Tipton High School
400 East 6th Street
Tipton, Iowa 52772	       
TNelson@xxxxxxxxxxxxxxxx

Check out the Eastern Iowa Brass Band at: 

http://soli.inav.net/~eibb/more.html

"To do is to be"   Descartes
"To be is to do"   Voltaire
"Do be do be do"   Sinatra


On 11/29/98, Steve Larwood wrote:
I had a discussion with someone "close to Dyke" (like was in it) about
this very topic just recently.  He suggested that the reason that Dyke
was so poorly attended at Carnegie is that the US marketing types had a
major problem with their name, so the band wasn't overly promoted.  So
200 in the circumstances wasn't bad (neither was it lucrative - although
I dont understand why the conductor benefits but thats another thread). 

Would a temporary name change (like the Flying Wilburys or whatever they
called themselves) have helped?

Ho Hum.  Some things don't export too well (or import).  Monkey seems to
have managed it ok though and his Trombone he left behind is doing
great!

Steve
Euphonium, Melbourne Town Band
http://www.proactif.co.uk/mtb.htm

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